Beauty Industry

New Dylan’s Candy Bar Collection at Claire’s

The retailer is continuing it's partnership with Dylan's Candy Bar.

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By: Jamie Matusow

Editor-in-Chief

A new beauty collection by Dylan’s Candy Bar launched at select Claire’s stores, and online, today. The collection will be available nationwide starting February 14th – just in time for a last minute Valentine’s Day present.

The new Dylan’s Candy Bar beauty collection includes nail polish and lip products, plus jewelry and tech accessories – all under $16.00.

The packaging is as colorful as the famous candy store.

Most of the packaging is clear, or the outer cartons have clear windows, to show off the brightly colored products.

There are press-on nails in candy-colored stripes, shown in a white box with bright graphics that pop. The lip gloss is in a case that is molded to look just like rock candy.

Dylan’s Candy Bar’s founder and CEO, Dylan Lauren, said:

“From Rock Candy Lip Gloss to Gumball Necklaces, this collection celebrates candy-inspired style that will encourage girls to express their creativity. We are excited to be partnering with Claire’s on such a fashionable collection and hope girls have as much fun wearing it, as we had creating it!”

Dina Keenan, global chief marketing officer, Claire’s, added:

“We are so proud of the success of our initial partnership with Dylan’s Candy Bar; continuing beyond candy with jewelry, beauty and tech products seemed like a natural progression. The Claire’s girl loves to have fun, and we are thrilled to offer novelty items that empower her to express herself.”

See a larger photo on Beauty Packaging’s Facebook page.

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